About OnBoard Tourism

We are in the business of building relationships, building business and building brands.
Achieved by our expertise in representation, communications and business consulting.


OnBoard - Your key to tourism and hospitality

OnBoard are trusted tourism and hospitality specialists based in Johannesburg, South Africa. OnBoard has over 25 years experience in the tourism and hospitality industries. Leading experts in our industry describe OnBoard as dedicated and qualified industry professionals.

Our competitive advantage is derived from the vast experience that our staff have. Every staff member is known in the market and has an outstanding reputation for service excellence.

The OnBoard team has a comprehensive understanding of the tourism and hospitality industry and understands what it takes to secure, build the brand and maintain loyalty. The operational requirement to always deliver on your promise always remains top of mind.

Why Choose On Board?
  • We represent your brand and not ours.
  • We are experienced professionals who have managed full service general sales agent offerings.
  • Our extensive infrastructure will deliver increased efficiencies and cost savings to your business.
  • We will build and maintain relationships with your identified target audiences.
  • We are APR accredited - the highest level accreditation from PRISA - Public Relations Institute of South Africa.



Karin Matodes / Managing Director

Karin has been in the travel industry since 1978 and has been operating in the hospitality and tourism market for the past 25 years. She has travelled and worked in several countries in Africa, the USA and Europe. Karin is responsible for the overall management, sales, marketing and public relations activities for OnBoard. She is the Managing Director of OnBoard and is APR accredited - the highest level accreditation as set out by the Public Relations Institute of South Africa.

Robert Gray / Director

Robert Gray is a director of OnBoard and Livewired Public Relations. He holds a Bachelor of Science degree, and a Master’s Degree in Business Leadership. Robert’s greatest strength is his knowledge of Africa. With 30 years senior executive experience across 22 African countries, Robert is truly an African specialist. Robert has a wide range of experience across many business environments and markets, and is valued for his business management and crisis planning consulting. He brings a strategic focus to Representation and Marketing.

Nicola King

Nicola specialises in writing and digital strategy and speaks Cantonese. She has a Business Economic Honours in marketing. Her experience spans tourism, advertising, and event management. Nicola has been the Secretariat for the Sandton Tourism Association for more than 3 years.

Lynnette Hartsink

Lynnette has 25 years’ experience in the Travel and Hospitality industry, more than half of which she has specialised in Sales & Marketing to the corporate sector. Over this period Lynnette has done extensive business development and sales across Africa. She holds a Diploma in Public Relations and Marketing.

Emily Gray

Emily is the digital marketing manager at OnBoard. She has developed several tourism and hospitality brands. She has a degree in Sports Science from the University of Pretoria. She is a double paralympian swimmer, and is currently training for Rio. Emily was the brand ambassador for Nedbank.

Jene Harding

Jene manages OnBoard’s vast database, e-marketing, rates negotiations and reservations administration. She has been in the Tourism and Hospitality industry for 14 years and has an IATA International Travel and Tourism Diploma.

Mandy Blignaut

Mandy has excellent people skills and builds meaningful and solid relationships. She has 10 years of client liaison and sales experience. She holds a National Diploma from the Tshwane University of Technology and Pretoria Technicon. Mandy was winner in the Plat Africa Awards.

Ina Opperman

Ina is an experienced writer, journalist, and PR practitioner. She holds a BA degree in languages from the Rand Afrikaans University and a BHon in Consumer Science from North West University. She has twice been Consumer Journalist of the Year and was a finalist in the media category for the Shoprite Woman of the Year.